You've probably noticed the term "market intelligence" popping up in supply chain circles more lately. There are main two reasons for this: one is that the economy is making it necessary for supply chain professionals to obtain it, and the other is that new and improved technology is making it easier to get.
Market intelligence, also referred to as business intelligence, is the information relevant to a specific market that is gathered and analyzed in order to provide companies or individuals with the ability to make accurate and confident decisions within that market.