Retailers Focus on Optimizing Store Processes

Seventy-six percent of top performing retailers consider improving customer service to be a top business challenge for 2010. That's according to a recent survey conducted by Retail Systems Research (RSR), focused on companies with store sales growth greater than a 3% industry average, which RSR refers to as "retail winners."

"Survey respondents underlined the importance of improving employee performance, and improving the customer experience," says Brian Kilcourse, RSR managing partner. "While all respondents report that optimizing store processes is a top priority, retail winners place a much greater emphasis on it than their peers."

Explaining the survey results further, Kilcourse adds, "One theme is common among all of our survey respondents: store managers can no longer do it alone. While enterprise workforce management solutions can help retailers get a better handle on how their labor investments are being spent, the real opportunity for these tools is in helping retailers drive revenue."

Included among the survey's more significant findings:

- 62% of retail winners consider having a single enterprise workforce management suite, including all components, as very important for their business

- 88% are aiming to optimize store processes.

- 42% rated having one workforce management solution to meet labor management needs across departments as "very important."

The survey was released by RedPrairie Corp., a productivity solutions provider.

Source: http://logisticstoday.com/